I love branding. I simply love it. I usually find it quite simple to help others with their brand and I like it when logos are able to tell a story.
Well, when it came to designing the NOI logo…it took me ages! It took me nights, actually.
This is where everything started to be more real: 15 ladies, the cosy room at the Escape The City, some booze and this idea…(it still did not have the NOI label at that time!)
I am on a journey. And I am not alone. This is the “behind the scenes” of the NOI project and my experience of serendipity :)
